Brighton Road Re-Imagined

Campaign Summary

Brighton Road Re-Imagined (BRRI) is a local community group which believes that a comprehensive masterplan is needed for the whole of Brighton Road to be a place for business and people to thrive.

To make this happen, we have in principle support from Local, State and Federal Governments. Before we can formalise that support,we need to understand the perspectives of local business and community organisations. Please complete this survey and share your view on the future of Brighton Road. Whilst the survey is focused on businesses and community enterprises on Brighton Road local residents are welcome to take part.

Brighton Road can be transformed from a corridor of relentless traffic to a vibrant series of precincts, each with a village atmosphere. For example, consider the revitalisation of Prospect Road into Prospect Village!

Join us to advocate for a Masterplan for the whole of Brighton Road Please feel free to contact David Bagshaw 0416 212 263 or Martin Small 0451 652 225. from the BRRI group with any questions.

Note – Martin Small is an active and valuable member of the BRRI Group, a road safety consultant and a former DIT senior executive. The 5049 Coastal Community Association is aware that Martin is seeking election as Mayor for the City of Holdfast Bay in April 2027. The Association’s promotion and support of the BRRI Campaign is not an endorsement of Martin’s candidacy. The association prides itself on being apolitical, and is always happy for any candidate to align with their values and visions for the greater good of the community

Background

What is Brighton Road Re-Imagined?

INTRODUCTION

Over the last two-three years the BRRI group has engaged with the City of Holdfast Bay and the Department of Infrastructure and Transport at a senior and ministerial level on potential improvements for the benefit of the businesses, community organisations and people along the road. All agree they are needed but no one is going to act on it unless there is support from the local community and particularly the business community. This input will stimulate the authorities to make Brighton Rd a more attractive place to visit and shop.

Even though Brighton Road is the responsibility of the State, it is consistently raised with the Holdfast Bay Council as an issue. Council released a Movement and Transport Plan in April 2026 (2026-2030) which included Brighton Road as a high priority for improvements. They now want to partner with the state on Brighton Road corridor improvements in line with the Department’s adopted “ Link & Place” strategy, which is designed to make it not just about the road.

Places: attractive, shaded and green, with their own local identity

Movement: moving people along the road reliably and safely

Connections: making east-west connections easier and safer for our community

OUR GOAL

We want a comprehensive masterplan for Brighton Road. We believe Brighton Road deserves a coordinated, long-term vision of a safer, more accessible, more attractive and environmentally friendly road which supports the businesses and communities along it. Rather than addressing individual problems one at a time, we want to look at the road as a whole.

WHAT HAPPENS NEXT:

The first step is to listen to the people who use Brighton Road. In May 2026, BRRI conducted a pilot survey and spoke with selected Brighton Road businesses.The majority of businesses surveyed supported the need for a new approach and a proper masterplan.

ASK – Conduct a broader survey of Brighton Road businesses.

LISTEN – Collate the problems, opportunities and priorities.

ANALYSE – Examine the survey results and identify the issues emerging from the community.

DISCUSS – Hold a community forum to present the findings and gather further feedback.

BUILD THE CASE – Use the community’s input to support a comprehensive plan for Brighton Road.

WORK WITH GOVERNMENT – Encourage the City of Holdfast Bay and the State Government to collaborate on a comprehensive Brighton Road masterplan.

THE TIMELINE

OCTOBER 2026 -Survey launched and engagement begins.

NOVEMBER 2026 Midpoint – review and Community Forum preparation.

DECEMBER 2026 – JANUARY 2027 – Final survey promotion and completion.

FEBRUARY/MARCH 2027 – Community Forum and discussion of next steps.